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Beyond The New: A Search For Ideals In Design

· 8 min read
Hella Jongerius
Industrial designer and art director
Louise Schouwenberg
Head of the master’s programme Contextual Design at Design Academy Eindhoven

We advocate an idealistic agenda in design, as we deplore the obsession with the New for the sake of the New, and regretfully see how the discipline lacks an intimate interweaving of the values that once inspired designers, as well as the producers of their ideas.