Résumé

Experience​

Ecommerce Manager​

Trenzaduría Fraile | June 2017 — Present (7 years and 5 months)

Digital Transformation and Process Optimization​

Automation and Internal Processes​

I designed and implemented an internal process flow system that automated the complete cycle from order reception to courier delivery, including web invoicing and shipment management. This allowed the company to absorb exponential demand growth (over 1000%) during the pandemic.

Logistics Integration​

I developed and implemented integrations with multiple courier platforms, optimizing logistics management and enabling the handling of the massive increase in order volume while reducing operational costs and lowering prices for customers.

Office 365 Implementation​

I led the transition to cloud-based collaborative tools, significantly improving team information access and management, replacing the use of local and offline spreadsheets. This was crucial for maintaining operational efficiency during the high-growth period.

Communications Automation​

I implemented systems for the automatic sending of invoicing documents to customers and order status notifications, maintaining a high level of customer service even during periods of high demand.

Invoicing System Implementation​

I implemented a new invoicing system that addressed the challenge of maintaining an updated inventory, significantly reducing order cancellations due to stock shortages and centralizing real-time inventory across all sales channels.

Digital Strategy and Marketing​

Multichannel Advertising Campaigns​

I managed and executed campaigns on Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, and email marketing strategies to drive traffic and increase sales.

Multimedia Content and Audiovisual Production​

I planned, produced, and edited audiovisual content for tutorials, ads, and social media posts. I took product photographs and created advertising content for the store and digital campaigns.

Content Optimization and SEO​

I developed and executed the content strategy for the website, blog, and social media. I optimized the website's SEO, improving organic search rankings.

Ecommerce Platform Management​

I created and managed stores on WooCommerce and Shopify, integrating them with invoicing systems and payment gateways such as WebPay, Ventipay, and Mercado Pago. I implemented and managed the Google Merchant Center platform.

Service Design and Customer Experience​

Omnichannel Customer Service​

I implemented customer service solutions integrating social media, email, chatbots, knowledge bases, and ticketing systems, enhancing the customer experience and improving request management efficiency.

Continuous Service Improvement​

I designed, researched, and implemented internal and customer-facing service improvements based on feedback and data analysis.

Comprehensive Client Management​

I handled complaints, requests, and sales, improving customer satisfaction and optimizing sales and post-sales processes.

Product Development and Operations Management​

Product Innovation​

I collaborated with the manufacturing team to improve existing products and create new ones based on customer feedback and market trends.

Logistics Optimization​

I coordinated logistics operations to reduce delivery times and costs, improving last-mile delivery efficiency.

Process Standardization​

I implemented the standardization of product identifiers and colors, using Pantone codes to ensure consistency in raw material purchases and in the manufacturing process.

Supplier Management​

I developed and maintained relationships with logistics, supply, and raw material providers, optimizing costs and quality.

B2B Platform Management​

I managed the iConstruye B2B sales platform for quotations and purchasing processes with construction companies, expanding the company's market reach.

Technical Documentation Development​

I created detailed technical product sheets and specifications for suppliers, improving accuracy in production and purchasing.

Graphic Design and Visual Production​

Visual Marketing Material​

I designed graphics, motion graphics, banners, price lists, catalogs, and printed graphic material for campaigns and promotions, aligning the design with the brand's visual identity.

Photography and Art Direction​

I photographed products and collaborated with external photographers to create high-quality visual advertising content for the website and social media.

Technology and Systems Management​

IT Infrastructure Administration​

I configured and managed on-premise and cloud servers.

Device Management​

I implemented and managed an MDM platform for the company's devices. I handled the acquisition and setup of technological equipment such as notebooks, printers, barcode scanners, and mobile devices.

Training and Development​

Internal Training Programs​

I led inductions and training for staff on new systems, processes, and customer service tools.

Self-Training and Knowledge Sharing​

I specialized in invoicing systems and then trained all employees, ensuring effective adoption of new technologies.

Exploration of Expansion Opportunities​

I participated in a ProChile export training to evaluate opportunities for international expansion.

Service Designer​

Freelance | June 2014 — Present (10 years and 5 months)

I have experience providing various design services to companies and startups. These include service design consulting and implementation, always focusing on people-centered solutions based on design research.

My expertise spans multiple industries, including retail, healthcare, and hospitality.

Graphic Designer​

Freelance | March 2009 — Present (15 years and 8 months)

• Multimedia projects (motion graphics, TV ads, video editing)
• Graphic design (posters, books, flyers, magazines)
• Photography services (corporate portraits, events, advertising, product)
• Web design and development (design and development of websites)
• E-commerce (creating and optimizing online stores with WooCommerce, Jumpseller, and Shopify)
• Service design (design research, consulting, and service implementation)
• Design consulting (experience in the retail, healthcare, and hospitality industries)

Education​

Graphic Design​

Universidad Nacional del Nordeste | 2009 - 2017

Social Communication​

Universidad Adventista del Plata | 2007 - 2008 (Incomplete)

Volunteering​

Jane Goodall Institute Argentina​

Design and Communication Coordinator for Roots & Shoots | February 2016 - December 2016

I was part of the Design and Communication team at the Jane Goodall Institute Argentina.

As the design and communication coordinator for Roots & Shoots, my responsibilities included:

• Coordinating, planning, and content strategy for the Roots & Shoots program
• Producing audiovisual content (motion graphics, videos, subtitles, and translations) for social media

FM Estudiantil​

Collaborator | January 2007 - March 2008

I collaborated with the FM Estudiantil radio team at Universidad Adventista del Plata, handling various tasks.

I managed public relations, edited interviews and radio programs, and coordinated and produced various shows. I was also part of the production team and a contributor to the children's program "El rincón de los niños."